Just when we thought spam was under control…
Image spam is an email that looks like 100% text but in reality includes a little image. The image is varied in color and size slightly before it is sent so many similar emails can be sent. Having the image embedded, making it slightly different, makes it difficult for most spam filters to detect. Image spam is involved in about 25% of all email spam (2006 IronPort) and growing.
An image spam email is about 10 times the size of a text email - causing storage problems for ISPs, users, and hosts.
One of the big targets of image spam mail is stock “pump and dump” schemes. A penny stock is bought by scammers, millions of image spam emails are sent out touting the stock, and when the stock increases significantly in price due to people falling for the scheme, the scammers sell out. The reason this works well is no one has to click on an email link - just buy the stock.
Image spam emails are usually easy to spot visually: valid text usually surrounds the image (which in many cases touts a stock). The text is unrelated to the image but is pertinent because it confuses spam filters into letting the email seem valid.
Another byproduct of image spam is the email may contain a small invisible tracking image (usually 1px square) which triggers a server fetch when the email is open. This alerts the spammer that the email address is valid: expect more spam to follow.
Image spam filtering software is offered by the big names in antispam but it is expensive - usually meant for an email server rather than a home computer. One way to combat the problem is not allow images in emails. I use Mozilla Thunderbird (a lot like Outlook but is open source) to read my emails. Its default action is to block images in emails but provide a button to load images if the user deems the email valid. Some hosts provide filtering of spam, including image email filtering, but you must check your email on the host periodically because the emails sent to the junk folder are on the host, not locally.
Doug